Management Information System Thesis Essay

Resto Bar, unlike a typical restaurant, will provide a unique combination of excellent food at cheer pricing with a fun and entertaining atmosphere. DJIM is the answer to an increasing demand. The public (1) wants value for everything thatit purchases, (2) is not will to accept anything that does not meetits expectations, and (3) wants entertainment with its dining experience. Entering into this market will not be easy the industry is highly competitive, with periodic overcapacity, low margins, and low entry/exit barriers.In addition, in that location is a large number of substitutes, and the suppliers to this market have a great deal of power. In state to overcome these issues, the company has acquired an excellent locality in the downtown area and intends to provide a suitably upscale environment to draw in the companys main target market segment, the occupancy professionals. The company will seek to provide these customers with the maximum number of services to create the gre atest sales volume during the companys peak hours of operation.The company will have a comprehensive marketing, advertising, and publicity campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts. In todays highly competitive environment, it is becoming increasinglymore difficult to differentiate one restaurant judgment from another. DJIM will provide customers with the option of eating less fattening and healthier food. The place will also provide the customers with perfect setting for different occasions like Romantic Dates, Business Meetings, and Intimate natal day Parties.