Explore the effects of consumerism on shaping our 21st century Research Paper

Explore the effects of consumerism on formation our 21st century identity. Who are we How have our human goals changed due to our - Research Paper Example philistinism in the technological sector is depicted by an increase in the sales of technological gadgets, such(prenominal) as mobile phones, personal computers, compact disk players and other electronic devices. Companies producing these gadgets are known to have millions of dollars in terms of profitability, and an example includes Apples, and Samsung electronic companies. These companies further accelerate the notion of materiality by up(p) the quality of their products, to carter for completion that emanates from the companies technological companies. There is an increase in companies producing these gadgets, because of a higher demand. This is only precipitated by the concept of materialism (Hoyer, 41). In the American consumer culture, there is a shift from the moral values of spirituality, communalism, and virtue while c onsuming the products of a company, or an organization. People now focus on competition and disconnection. On this note, our consumer behaviors depict us as materialistic individuals. In relation to competition, an individual bequeath look at what another person has, and strife to buy the comparable gadget, or a different gadget. People contend with each other, not because they need the product, but to show their competitors that they can afford the same gadget. This is also an cyclorama of materialism, and it does not support the moral values on consumption. In the 21st century, business organizations initiate policies that depart make their products attractive to famous personalities, because they greatly influence the reception of their products at the market. For instance, business organization will pay millions of dollars to sports leading sports personalities, and famous musicians, for purposes of marketing their products. Players like Michael Jordan, Tiger Woods and Dav id Beckham have made millions of dollars, fair(a) endorsing the products of various companies. As a result of their endorsements, the products of these companies, have managed to penetrate their target markets. On this note, consumers purchase these products, for purposes of having a feeling of instant gratification. This is called an aspect of emulation. People strive to emulate those of a higher status than them. The low strive to live like the rich, and the rich strive to live and behave like the famous. The consumption behavior of man during the 21st century has shaped him into an individualistic person. Individualism is seen on the corporate sector, at the same time it is depicted on a person himself. For example, producing and consuming commodities result to the extraction, and use of the natural resources. Factories constrain products from natural resources, and during the process of production, they exert toxic wastes. Using the commodities produced, especially the techno logical commodities, they emit century, which is responsible for decay the environment. These companies do not want to change their policies and they continue with their productions, with minimal or no measures to reduce the emissions of carbon (Kanner, 51). They do not care on the effects of their productions to the environment. On the side of consumers, they need to boycott the products of companies that do not put in place environmental policies that will ensure the protection of the environment. O